In the early months of 1951, ten tradesmen met at lunch in the boiler shop of CNR’s Transcona Shops to forge an employee-run credit union. They were unaware that their belief in financial fairness would result in a celebration of service and success 70 years later.
On February 19, 2021, Casera Credit Union will pay quiet tribute to its founders. While the pandemic has put a hold on in-person celebrations with members, Casera is eager to honour its history, nonetheless.
“We’re sorry we couldn’t mark the occasion with in-branch festivities, but we’re making sure our members know how proud we are of our heritage of innovation and personal service,” says Brent Thomas, Casera’s CEO.
Casera produced an interactive e-booklet to commemorate the milestone. The booklet focuses on the credit union’s seven decades of success in the financial services market, highlighting pioneering credit union initiatives such as installing Manitoba’s first walk-up teller, first Drive-Thru ATM, and first high school branch, Transcona Collegiate’s Titan Credit Union.
Throughout 2021, Casera will showcase the credit union’s rich history via its social media accounts on Facebook, Twitter, and Instagram. It is also holding a member appreciation contest —¬ 70 Years & Counting — with winners receiving $70 Co-op gift certificates.
“Casera’s journey from a small, employee-run credit union to a full-service financial institution is a story of vision, determination, and loyalty,” Thomas says. “Our members have always been loyal users of our products and services and steadfast supporters of our community commitment. By celebrating our 70th anniversary we’re really honouring their longstanding trust in Casera Credit Union.”