At Casera, our loyal members remain our strongest supporters. Our 2018 member survey showed that 95% of members are satisfied with Casera and that 96% would recommend the credit union to their friends and family.
“Those are the kinds of numbers that tell us we’re doing a good job and that we’re worthy of being recommended to new members,” says Brent Thomas, Casera’s CEO.
To encourage current members to continue recruiting new members, Casera offers SHARE & WIN; a friend referral program that Thomas explains gives members even more reason to tell their friends and family about Casera.
“It’s a way for members to show their loyalty to Casera and at the same share in the chance of winning money,” he says. “After the current member fills out a SHARE & WIN form and the new member returns the completed form, both are entered into a quarterly draw for a chance to win $100 each.
The new member must meet some qualifying criteria — they must open an account and maintain at least one product, such as a chequing account, GIC, personal loan or mortgage. The SHARE & WIN referral also pays for their required $5 share.
Brent Thomas says SHARE & WIN is a fun way for members to engage their friends and family. “We’ve earned their loyalty and trust, and we’d like them to continue telling people close to them about the benefits of dealing with Casera.”